Trading Places
Together we can challenge stereotypes for work...
Trading Places was a Learning and Skills and ESF-funded project facilitated by Learning South West.
Trading Places played an important role in changing our view of employment in the region, and further afield. With the help of 25 people, who had already successfully challenged employment stereotypes, the project sought to identify the reasons why some people choose to work in non-traditional industry sectors – and then to stay in them and be successful.
The 25 people represented 4 groups:
• Women working in engineering
• Men working in social care
• Women working in construction
• Men/women working in retail
All 25 women and men aided by the project team wanted ‘influencers’, and young people and adults who are thinking about work, to share their experiences and hear their messages and recommendations.
For further information on the project including the methodology, main messages, case studies and recommendations please download the project report.
A limited number of DVDs containing interviews with some of the 25 people who provided their expertise and experience to inform the project are also still available.



